This week we had a wonderful talk by Kathryn Moeller, Assistant Professor University of Wisconsin, Madison on “The Logic and Consequences of U.S. Transnational Corporate Funding of Girls’ Education in Brazil”
She talks about Nike’s program called “The Girl Effect” which attempted to help underprivileged girls, and then suddenly stopped the program… and it seemed like they just wanted to tell these girls not to get pregnant, so that they could be used in the labor market…
The initiative is now a standalone program that has no more ties with Nike… here’s the very well polished video they came up with to get some initial attention and funding: